Pepsi Tweaks its Packaging to Woo New Age Consumers

  • The best moments are those when you decide to let go, chose to act, follow your passion. This is the thought behind beverage brand, Pepsi’s new summer campaign which celebrates everyday moments of spontaneity.
  • Pepsi will roll-out a series of 4 short format films, 3 of which will appear on T.V. Each of these films will be centered around a callout on the can – #Swag, #FastForward and #Gatecrash.
  • Through ‘Moments’ campaign Pepsi has taken a progressive approach to reflecting today’s generation with a relatable packaging innovation. The campaign will make Pepsi stand out on the retail shelves.
  • The positioning underlying the 3 commercials is ‘Make the most of every moment or don’t think, live in the moment.’ How Pepsi takes this campaign forward digitally and engages people will decide how well this campaign will do.


[row][third_paragraph]                         Picture Credit:

Ankit Patel

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod


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