-
The reactions on social media to Frooti Fizz, launched last month, have ranged from feelings of disbelief to fear to anticipation.
-
Nadia Chauhan, Joint MD, and CMO, Parle Agro is confident that with Frooti Fizz, they are targeting a larger audience which includes all kinds of synthetic users, looking at healthier alternatives.
-
The launch timing is significant. This launch comes at a time when carbonated beverages have been facing sagging sales and an imminent threat of a sugar tax. In such an environment, adding fizz to Frooti does not seem that far-fetched an idea.
-
At Rs 600 crore, Frooti is Parle Agro’slargest brand with 65% share. This launch hopes to make the flagship sexy by adding carbonation to the age old Frooti formula.
-
This can increase the appeal amongst young people and expand the segment of fruit based drinks. It could also bring back some ‘fizz’ to the mother brand’s equity.
-
The launch is being backed by a massive Rs 100 crore marketing budget, with Alia Bhatt is the face of the campaign created by New York-based Sagmeister& Walsh. The brand has also announced its association with IPL as an on-air sponsor this year.
Source: http://bit.ly/2oExrwK
[row][third_paragraph] Picture Credit:
[/third_paragraph][third_paragraph] [/third_paragraph][third_paragraph] Posted by:
[/third_paragraph][/row]