Affiliate Marketing is the first step towards the growth of a business for almost 99% of business owners and a way to earn money for affiliates. Affiliates are simply the people who are attached to or connected to an organization. Affiliate marketing is when an affiliate earns a commission for marketing other people’s or other […]
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Influencer Marketing is one of the popular trends in digital marketing strategies these days. Virtual Influencer or as they are called “Computer Generated People” have features like humans. With the advancements in technology and the rise in the use of digital platforms, it has become difficult for brands to choose the right influencers and stand
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Every business irrespective of its age or size needs new customers to make its products reach more people and hence run the business profitably. It might be noticed that every business has two types of customers; the ones who splurge well over the products and the ones who visit the platform for free and do
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Price is an integral component of the marketing mix. Before selecting a pricing strategy, the management must consider factors such as consumer’s ability to pay, market conditions and manufacturing costs. Premium pricing, Penetration pricing, Economy pricing and Decoy pricing are some of the pricing strategies adopted by Indian Brands. With the right pricing strategy, the
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Moment Marketing has taken a front seat ever since the emergence of social media platforms. Amul, a dairy brand, is the pioneer in Moment Marketing. The Amul girl has always spoken about current political and non-political scenarios. Initially, Amul would use above-the-line and below-the-line mediums but with the rise in the use of social media
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In today’s dynamic world, Inclusive Marketing has become an absolute necessity. Gone are the days when organizations could remain ignorant of diverse communities and cultural bias. For brands to strive in these days and in this age, it is of utmost importance for them to create content and communicate it in a way that reflects
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Culture has a huge impact on the marketing strategies of a product. As culture affects a consumers’ lifestyle, so brands do focus on the cultural values of their consumer in order to make them believe that they really know their consumer well. The importance of culture in the world of marketing is huge. The
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Effective leaders understand that they cannot stick to a “business as usual” attitude even when things are going well if their organization is to grow in the long term. They need to find new ways of growing income and appealing to new clients. Many choices are available, such as creating new products or entering new
For a global brand and the largest coffee house chain, Starbucks had humble beginnings. Due to its successful marketing strategy, today Starbucks has around 31000 stores in the world. So, what did Starbucks do differently? The success and acceptance of Starbucks by different cultures come from its carefully planned marketing strategy – Multicultural Marketing.
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Blue Ocean is referred to the marketing of a product where there are less or no competitors for the same in the market. Blue Ocean strategy is applied across various sectors and businesses. This strategy is used when companies focus on generating more profit and grow in a field where there is no pricing
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