CONCEPTS

Managing Brands over Geographic Boundaries and Market Segment

Global Brand Strategy Brands maintain a strategy to differentiate their products from other offerings in the same segment worldwide. They differentiate their offering through product features, services, price, etc. Eg. Zara maintains its edge globally through quality, style, elegance, store staff, experience and customer based brand equity elements. Customization and Standardisation Customization is changing the …

Managing Brands over Geographic Boundaries and Market Segment Read More »

Advertisement Agency

An advertising agency is generally an independent business organization specialized in advertising works which undertake the work of planning, preparing and executing advertising campaign which is generally in the form to produce television commercials, radio commercials, online advertising, out-of-home advertising& mobile marketing for its clients. They are known as agencies because they are acting as agents for their principals which were the media. They were …

Advertisement Agency Read More »

Brand Management

The term “Brand” means developing a promise, making that promise and maintaining it Brand Management means defining, positioning and delivering the brand. It is an art of creating and sustaining the brand. Branding is assembling of various marketing mix medium into a whole so as to give you an identity. The aim of branding is …

Brand Management Read More »

Top Of The Mind Recall

The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest ‘top of the mind recall’ with the consumer. Top of the mind recall usually means the consumer is more aware, and hopefully, buys more of the product than alternative products when …

Top Of The Mind Recall Read More »

What is a Brand???

I’m sure that humans made languages to make communication easier. But sometimes, language doesn’t take the easy way. We often come across the word “Brand”. Not knowing what it really means, we go with the flow and try knowing if others know the meaning of the word. We then start using that word despite our …

What is a Brand??? Read More »

Viral Marketing

VIRAL MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The Classic Hotmail Example The classic example of …

Viral Marketing Read More »

Sustainable Marketing

Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, while increasing customer value and achieving the company’s objectives. For example, a company that produces laundry detergent can design a product that has less volume, needs less packaging, and …

Sustainable Marketing Read More »