A product line extension is the use of an established product brand name for a new item in the same product category.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients and packet sizes.
For example, A soft drink manufacturer might introduce a “Diet” or “Cherry” variety to its cola line, while a toy manufacturer might introduce new characters or accessories in its line of action figures.
In short, line extension adds variety to its existing product for the sake of reaching a more diverse customer base and enticing existing customers with new options.
Brand extension is the scenario when the firm enters a new product category under the umbrella of the original brand name which is called as the parent brand. Brand extension is usually done in related categories.
It helps in leveraging the existing consumer base and loyalty that the brand name commands to bring in greater profits. However, extreme care needs to be taken before experimenting with it as the failure or shift from the brand’s core values in the new category can adversely affect the parent brand.
For example, Dove which was earlier in the soap category has also come up with Dove Shampoo which is entirely a different category called hair care.
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You actually make it seem so easy with your presentation but I find this topic to be really something that I
think I would never understand. It seems too complicated and
extremely broad for me. I’m looking forward for your
next post, I’ll try to get the hang of it!
When I originally left a comment I seem to have clicked on the
-Notify me when new comments are added-
checkbox and from now on each time a comment is added I recieve 4 emails
with the same comment. Perhaps there is a way you are
able to remove me from that service? Thanks!
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But, think on this, suppose you added a little information? I am
not saying your information isn’t solid, but suppose you added a
headline to possibly grab people’s attention? I mean Line Extension and Brand Extension – is kinda vanilla.
You ought to peek at Yahoo’s home page and see how
they create post titles to grab people to open the links.
You might add a video or a related picture or two to grab readers excited about everything’ve written. In my
opinion, it would bring your website a little bit more interesting.
Hey there! This is my first visit to your blog! We are a group of volunteers and
starting a new project in a community in the same niche.
Your blog provided us beneficial information to work on. You have done a wonderful job!
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