CONCEPTS

MARKET CANNIBALIZATION

 Market cannibalization occurs when a new product intrudes on the existing market for an older product, rather than expanding the company’s market base. Instead of appealing to a new segment…

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CLOUD MARKETING

• Cloud Marketing is the process of an organizations efforts to make their goods services online through integrated digital experiences. • The main aim is to use advertising methods to…

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EXCHANGE MARKETING

• The exchange process allows the parties to assess the relative trade-offs they must make to satisfy their respective needs and wants. • Individuals on both sides attempt to maximize…

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Inbound Marketing

Inbound Marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social-media marketing, and other forms of content marketing which…

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CUSTOMER RELATIONSHIP MARKETING (CRM)

• Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. • CRM is about forming…

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KIOSK MARKETING

A kiosk refers to a small stall or booth that offers goods and services. Vendors operating from kiosks often sell small, inexpensive consumables. For example, a newspaper kiosk. Also, bigger…

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