In simple terms, brand equity is defined as the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Aaker Brand Equity Model primarily sees brand identity as a combination of 8-12 elements which fall under four perspectives:
Brand as Product –consists of product scope, product attributes, quality or value of the product, uses, users and country of origin.
Brand as Organization–consists of organizational attributes, local workings versus global activities.
Brand as Person–consists of brand personality and consumer brand relationships.
Brand as Symbol–consists of audio and visual imagery, metaphorical symbols and brand heritage.
How is brand equity created as per this model?
Brand value can influence the client’s trust in the purchase choices; a client will naturally be more relaxed with the brand that was last utilized, is considered to have high quality, or is familiar.
Brand value can improve the productivity and adequacy of promotional programs. An advertisement, for instance, will be more viable if it is a usual brand of a customer.
Brand awareness, perceived quality and brand associations would all be able to reinforce the loyalty towards the brand by expanding consumer loyalty and giving motivational reasons to purchase the product and lower brand switching.
Brand equity will normally give higher edges to products, allowing premium pricing and decreasing dependence on promotional activities. Brand value can likewise give a stage to development by brand extensions and can help in the distribution channels as well.
The model can be used at various stages of marketing like improving the perception of a product performance, to increase the loyalty of customers towards a brand, and differentiate from competitors.
Thank you pertaining to spreading this excellent written content on your website. I discovered it on the search engines. I may check back again if you publish extra aricles.
It was a very nice idea! Just want say thank you for the data you have distributed. Just continue posting this kind of post. I will be your loyal reader. Gives Thank you again.
It is rare for me to discover something on the cyberspace that is as entertaining and fascinating as what youve got here. Your page is sweet, your graphics are outstanding, and whats more, you use reference that are relevant to what you are talking about. Youre definitely one in a million, great job!
Really liked the post you posted . it just isnt that easy to discover even remotely good posts toactually read (you know.. really READ and not simply browsing through it like a zombie before going to yet another post to just ignore), so cheers man for not wasting my time on the god forsaken internet.
Many thanks for the awesome facts enclosed within your blog, what follows is a little test for your blog page viewers. Who said the following quote? . . . .A lie gets halfway around the world before the truth has a chance to get its pants on.
Thank you for another great post. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and Im on the look for such information.
Good job! I have found many articles to read but you do a good thing. That is a boy. Thank you so much for sharing the delicious post. Expect your next article.
I admire the useful information you offer in your articles or blog posts. I will bookmark your blog and have my youngsters examine up here often. Im quite sure they will discover a lot of new things here than anyone else!
Great post. I was checking continuously this blog and I’m impressed!
Extremely useful info specially the last part 🙂 I care for such info a lot.
I was looking for this particular info for a long time.
Thank you and good luck.
Write more, thats all I have to say. Literally, it seems as though you relied
on the video to make your point. You obviously know
what youre talking about, why waste your intelligence on just posting videos to your blog when you could be
giving us something enlightening to read?
Howdy excellent website! Does running a blog similar to this require
a large amount of work? I have very little knowledge of programming however I had been hoping to start my
own blog in the near future. Anyhow, if you have any
ideas or techniques for new blog owners please share.
I understand this is off subject but I simply had to ask.
Thanks!
Hello. Great job. I did not expect this this week. This is a great story. Thanks!
Thank you pertaining to spreading this excellent written content on your website. I discovered it on the search engines. I may check back again if you publish extra aricles.
This post really heaven knows we can always use . I think what made it so good had to say thanks again!
It was a very nice idea! Just want say thank you for the data you have distributed. Just continue posting this kind of post. I will be your loyal reader. Gives Thank you again.
It is rare for me to discover something on the cyberspace that is as entertaining and fascinating as what youve got here. Your page is sweet, your graphics are outstanding, and whats more, you use reference that are relevant to what you are talking about. Youre definitely one in a million, great job!
Really liked the post you posted . it just isnt that easy to discover even remotely good posts toactually read (you know.. really READ and not simply browsing through it like a zombie before going to yet another post to just ignore), so cheers man for not wasting my time on the god forsaken internet.
Thank you for the post on your blog. Do you provide an RSS feed?
Many thanks for the awesome facts enclosed within your blog, what follows is a little test for your blog page viewers. Who said the following quote? . . . .A lie gets halfway around the world before the truth has a chance to get its pants on.
Wow Im frustrated. Im not calling you out though, really I think its everyone else that is responsible.
Thank you for another great post. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and Im on the look for such information.
Good job! I have found many articles to read but you do a good thing. That is a boy. Thank you so much for sharing the delicious post. Expect your next article.
Of course, what a fantastic blog and revealing posts, I surely will bookmark your blog.Best Regards!
I admire the useful information you offer in your articles or blog posts. I will bookmark your blog and have my youngsters examine up here often. Im quite sure they will discover a lot of new things here than anyone else!
Nice onee
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you!
By the way, how could we communicate?
Great post. I was checking continuously this blog and I’m impressed!
Extremely useful info specially the last part 🙂 I care for such info a lot.
I was looking for this particular info for a long time.
Thank you and good luck.
Write more, thats all I have to say. Literally, it seems as though you relied
on the video to make your point. You obviously know
what youre talking about, why waste your intelligence on just posting videos to your blog when you could be
giving us something enlightening to read?
Hi there friends, how is all, and what you would like to say on the topic of this post, in my view its truly remarkable in support of me.
Howdy excellent website! Does running a blog similar to this require
a large amount of work? I have very little knowledge of programming however I had been hoping to start my
own blog in the near future. Anyhow, if you have any
ideas or techniques for new blog owners please share.
I understand this is off subject but I simply had to ask.
Thanks!
Your way of telling all in this post is really
pleasant, all can without difficulty know it, Thanks a lot.
I used to be able to find good advice from your blog posts.
My brother recommended I might like this website. He was totally right.
This post actually made my day. You can not imagine simply how much time I had spent for this info!
Thanks!
Pretty! This was an extremely wonderful article.
Thank you for providing this info.
What’s up, after reading this awesome piece of writing i am also cheerful to share my
familiarity here with mates.