CONCEPTS

Ambush Marketing

Ambush Marketing is a marketing strategy in which an advertiser ‘#ambushes‘ an event to compete for exposure against competing advertisers. It is in fact prominent in sports and major events….

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Target Market

Target market is where the company aims to sell its products and services to the particular segmented area or parameter. A company should be having a well-defined target market is…

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Umbrella Marketing

An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different…

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POWER BRANDS

• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various…

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ONLINE MARKETING

· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place….

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NEUROMARKETING

Monitoring or drawing conclusions from the results given by sensors, which sense consumers response or stimuli to various types of marketing is one of the processes of neuromarketing. Neuromarketing involves…

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NET MARKETING CONTRIBUTION

* NetMarketingContribution (NMC) is a calculation that determines whether a company’s current marketing strategy is enough to cover the costs associated with marketing and sales. * It is a measure…

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MOBILE MARKETING

• Mobile Marketing is marketing on or with a mobile device, such as a cell phone. • It is “any marketing activity conducted through a ubiquitous network to which consumers…

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MASS MARKETING

1. Mass marketing is the advertising or promotion of a Product, Goods or Service to a wide variety of audiences with the expectation of appealing to as many as possible. It…

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OFFLINE MARKETING

We keep talking about going digital and how Online Marketing is the next big thing but have we forgotten our traditional methods of OFFLINEMARKETING in the bargain? Here we bring…

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