In the world of fast-growing business, what is most commonly used by several brands these days is the marketing campaign. The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging and shareable campaign […]
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Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. In recent years, influencer marketing has successfully caused a radical shift in the marketing industry by emerging as a promising investment segment for brands to explore new-age promotional strategies. As
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According to Philip Kotler and Gary Armstrong, Public Relation means ‘building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories and events’. In Basic words Public Relation is about communicating information from a company to its customer and vice versa. It helps in building
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The difference between content and content marketing is the destination. In the present scenario, content marketing is all that’s left. Brands in today’s increasingly cluttered online marketplace are conceptualizing themselves with a simple trend that they need to stop interrupting what people are interested in and be what people are interested in. The hottest marketing
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Brands breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. A brand has persona when a customer connects with the brand emotionally. This humanization process of brands is termed as anthropomorphism of a brand, to make it human-like, giving it a face, enriching it with stories, and connecting with
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The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. Inbound marketing is the practice of pulling in attention to your brand via helpful content. That could be in the form of blogging, social media content, eBooks, white papers, website content
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The Technology Acceptance Model (TAM) was based on the theory of Reasoned Action and developed by Davis in 1989. The Purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. It is determined
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Different attitudes towards company’s involvement in international marketing process are called international marketing orientations. The EPRG framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is established. There are four broad types of orientation of a firm towards foreign marketing: ETHNOCENTRIC: The ethnocentric orientation of a firm
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A market leader has the largest market share (40%) and usually leads in price changes, new-product introductions, distribution coverage and promotional intensity. The aim of defensive strategies is to reduce the possibility of attack, divert attacks to less threatened areas and lessen their intensity. Position defence: Occupying the top of mind recall for consumers, making
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Online marketing is the effort to market products and services and build customer relationships over the internet. The four major online marketing domains are: Business-to-Business: Businesses using online marketing to reach new business customers more effectively and obtain buying efficiencies in better prices. Tata Group’s B2B content marketing has the website – Tata.com. When a
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