Ambush Marketing

Ambush Marketing is a marketing strategy in which an advertiser ‘#ambushes‘ an event to compete for exposure against competing advertisers. It is in fact prominent in sports and major events….

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Target Market

Target market is where the company aims to sell its products and services to the particular segmented area or parameter. A company should be having a well-defined target market is…

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Umbrella Marketing

An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different…

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• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various…

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· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place….

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Monitoring or drawing conclusions from the results given by sensors, which sense consumers response or stimuli to various types of marketing is one of the processes of neuromarketing. Neuromarketing involves…

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* NetMarketingContribution (NMC) is a calculation that determines whether a company’s current marketing strategy is enough to cover the costs associated with marketing and sales. * It is a measure…

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• Mobile Marketing is marketing on or with a mobile device, such as a cell phone. • It is “any marketing activity conducted through a ubiquitous network to which consumers…

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1. Mass marketing is the advertising or promotion of a Product, Goods or Service to a wide variety of audiences with the expectation of appealing to as many as possible. It…

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We keep talking about going digital and how Online Marketing is the next big thing but have we forgotten our traditional methods of OFFLINEMARKETING in the bargain? Here we bring…

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