While almost every creature with intellectual power and ability to read, write and hear is aware of the value of good content and context but the astonishing fact is, very few focus on these holistically. Content is a lot more than amazing visuals or infographics and context are much more than just geo-targeting or re-marketing.
Contextual advertising primarily explains the showcase of ads based on the interests or commonly accessed subject matter of the user. Contextual advertising (also known as contextual marketing) is a form of targeted advertising, generally materializing on social sites and in Apps.
- Search Google for favorable deals on Jeans and Trousers and the first three results are ads from stores selling jeans or trousers. Continue to browse the net and you will notice jeans and trousers ads following you everywhere.
- Logging on to Facebook and seeing the same thing what you searched before. You actually don’t even need a recent search to see contextual advertising; your aggregated history of activity provides advertisers with a tumble of data to analyse.
- Uber is a global ride-sharing technology that is evolving the way riders connect to drivers. Uber used a blend of still images, captions, and animation in order to make Uber an everyday habit among users, build brand love, and localize the brand with the help of Director Mix of YouTube, and created 85 variations of the six-second bumper ads to capture those moments.
While advertisers in the Baby Boomers era ran ads for hair oil next to consumer goods content, in the neoteric practice of audience targeting, advertisers head-on ads at users based on their behavior, demographics, and location. It’s the contrast between running an ad for the latest model of BMW on an automotive site, or showing it on many kinds of websites and social media; to users whose attributes indicate they’re in the market for a luxury car.
Towards a deep gorge, contextual advertising is a methodical way to deliver advertisements that are directly correlated with the content the consumer is enjoying. It is more personalized than traditional display since the ads are directly related to the content the consumer is engaging with.