CONCEPTS

Imagine going to your favorite cafe. Do you already know how the service will be or how the staff will interact with you or how the coffee will taste? Did you choose to visit that café because you liked your experience with the place? Experiential Marketing is precisely this. We remember the experiences we have […]

Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Direct marketing does not involve advertisements placed on the internet, on television

• In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of #ElectronicMedia. • Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically

Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, CRM tries to foster customer loyalty by providing exemplary products and services. This is different

We have all been the marketers for a firm or a company or a service at some point of our lives,knowingly or unknowingly.When we talk about a new restaurant to a friend, we (perhaps inadvertently) drum up business for it. If we talk excitedly about a movie we just saw, we are encouraging others to

Ambush Marketing is a marketing strategy in which an advertiser ‘#ambushes‘ an event to compete for exposure against competing advertisers. It is in fact prominent in sports and major events. Certain brands pay for the sponsorship of the event and get publicity in return for that. However this concept of marketing takes place around the

Target market is where the company aims to sell its products and services to the particular segmented area or parameter. A company should be having a well-defined target market is more important than ever. Target customers are those who are most likely to buy from you. Resist the temptation to be too general in the

An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different products, umbrella branding uses a single brand name, and in some cases logo, for different products. Umbrella branding offers several benefits to marketers. They include-

• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various categories • Power brands as a concept came into existence by seeing the retailer as an economic partner. • Brands were rationalized to support the

· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place. Internet Marketing can look a little daunting with all of its many Components. · There has, of course, been a rapid rise in the number