Saffola’s vision is to create a heart healthy India and it has been committed to the cause of educating and inspiring people on the importance of taking care of their heart.
Saffola made clever use of fear psychology to sell their products. But Soon Saffola realised that merely scaring consumers into buying was perhaps not the best strategy.
They moved from pure fear to things that strike fear: the signs of the unhealthy heart.”
Under Saffola life, an initiative began in 2005. The brand started promoting a healthy lifestyle.
Brand rightly acknowledged the difficulty in getting people adopting a healthier lifestyle with its ‘Kal se’ Commercial.
Even at a time when Indian’s obsession with health is leading them to buy super premium olive oils, the brand is meeting the challenges with new blends like Aura which is a combination of olive and flaxseed oil.