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Nestle India to bring some products from its 2,000 global brands to India to reduce the dependency on a single brand.
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Nestle hopes to be part of the consumer journey through life, by enhancing the nutrition credentials of its many brands & addressing the health issues faced by the society.
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The year 2016 remains very important in the company’s history as they bounced back to business after the Maggi noodle ban.
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The trust factor in brand Maggi noodles by consumers has enabled Nestle to quickly regain leadership position with 60 per cent market share.
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Nestle India is strengthening its milk products and nutrition portfolio along with expanding coffee & beverages portfolio in the domestic market.
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It is also looking at more offerings in the chocolate & confectionery portfolio.
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Nestlé’s focus is on re-energising the existing brands, launching new brands & getting into new categories.
Source: http://bit.ly/2puyBZn
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