Nestle looks to bring some global brands to India; to cut dependency on single brand

  • Nestle India to bring some products from its 2,000 global brands to India to reduce the dependency on a single brand.
  • Nestle hopes to be part of the consumer journey through life, by enhancing the nutrition credentials of its many brands & addressing the health issues faced by the society.
  • The year 2016 remains very important in the company’s history as they bounced back to business after the Maggi noodle ban.
  • The trust factor in brand Maggi noodles by consumers has enabled Nestle to quickly regain leadership position with 60 per cent market share.
  • Nestle India is strengthening its milk products and nutrition portfolio along with expanding coffee & beverages portfolio in the domestic market.
  • It is also looking at more offerings in the chocolate & confectionery portfolio.
  • Nestlé’s focus is on re-energising the existing brands, launching new brands & getting into new categories.
Source: http://bit.ly/2puyBZn

 

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Ankit Patel

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Yash Rathod

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