Amitabh Bachchan turns #RaahatRaja for Navratna Oil

  • Carrying forward the brand’s tradition of humorous and tongue-in-cheek advertising, the new campaign of Navratna ad features Amitabh Bachchan as the ‘Nautanki’ style rapper, #RaahatRaja.
  • The TVC showcases the benefits of Navratna Oil, especially for the hard-working masses – liftmen, house help, security guards, coolies, construction workers and traffic cops.
  • The campaign has been created by Leo Burnett Orchard, Amod Dani, executive creative director, Leo Burnett Orchard says, “Through his performances, (Amitabh) Bachchan has always taken us away from the daily rigmarole, relieving us of our daily stress.”
  • Navratna Oil is today the leading brand with a volume and value share of more than 60 percent in the cool oil category.
  • As an organization, Emami believes that strong celebrity endorsements help in establishing brands successfully.
  • Emami’s focus will be on new launches primarily catering to need gaps in consumer mind space, and on targeting the youth. The company launched two new products – Navratna Almond Cool Oil and Navratna i-Cool Talc – under the Navratna brand last summer.


[row][third_paragraph]                         Picture Credit:

Chahal Popli

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod


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