Maruti to take the Nexa route to charm young buyers

Maruti Suzuki aims to revamp its sales and service experience to become more dynamic. To keep up with the younger consumer which is tech savvy, the company will be using the digital medium to offer information easily.
  • It to make 150 standalone showrooms operational for its pre-owned car chain True Value,
  • 60-70 dedicated service outlets for its premium retail chain Nexa,
  • 80 refurbished outlets in its traditional sales network by March next.
  • All new showrooms will be built as per global benchmarks, have digital engagement zones and will be supported by an interactive website allowing customers to book test drives and vehicles online.
Maruti which 10 years ago was known as a father’s car now offers products across all age groups. It is now taking measures to enhance its customer experience.
Source: http://bit.ly/2t3DoWO

 

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