Fitbit may tinker with pricing and functions to grow in India

  • There has been a growing concern and awareness in India for health and fitness.
  • Concerned about this growing concern, global fitness tracking specialist Fitbit is planning to enter Indian markets partnering with payments, insurance, and music companies.
  • The products will attract the young crowd and also the company will diversify its portfolio to smartwatch segment without losing its brand promise of fitness.
  • The technology player is also researching the medical space to enter, such as diabetes management tracker, sleep apnea tracker.
  • Fitbit is also opening up its platform for third party applications on the wristband so that the consumers can customize their usage.
  • Fitbit is also working on mobile payment gateways that can work from the wrist, which will get easier and handy for the consumers.
  • Fitbit ultimate goal is to take its segment leadership position from a “nice to have” to a “must have” position.

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