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Patanjali- Economic Independence

The first thing that catches your attention in the newspapers is the page long advertisements of Amazon and Flipkart offering humongous discounts. The other more glaring thing that our focus shift to is Baba Ramdev’s Patanjali advertisment. Patanjali, spearheaded by Baba Ramdev, makes an over and direct claim to make in India “Economically Independent”. The company is using “Patriotism” as […]

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Advertising body to soon issue rules on celebrity endorsements

Advertising Standards Council of India (ASCI) will be shortly issuing the final set of guidelines on celebrity endorsements. The consumer affairs ministry is piloting a Consumer Protection Bill in the ongoing session of Parliament, with big penalties on celebrities endorsing misleading ads. The key change expected in the guidelines to be issued by ASCI will

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Marketers Cannot Afford to Ignore Feature Phone Users

India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth. India is one of the largest mobile markets globally and mobile is 3rd largest advertising

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Consumers will spend more on simple brand experiences

According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s, (a global leading discount supermarket chain) simplicity. According to the brand,

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This Netflix job pays you to watch Netflix at home: A career goal on a whole new level!

What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees to just watch their series of shows, who are called as “Taggers” These Taggers are indulged into Binge watching of shows like ‘House of Cards’

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