FMCG

After speaking for women’s equality in its award winning ‘Share the Load Campaign”, this time P&G has come up with new campaign “Touch of Care”, for India’s Transgender community and their right to a family. The campaign portrays the real life story of an orphan, Gayatri and her transgender mother Gauri Sawant, who plays herself […]

Sunfeast’s YiPPee ATTA Noodles is reconceptualised by WOW Design. YiPPee, the 2nd most preferred ready-to-cook brand is accepted by audiences since years. For more health conscious customers ITC has decided to launch variant fused with vegetables. WOW Design conducted a detailed research to bring a new look in the market. With the findings it is

Tasty Treat, owned by Future Brands, has launched desi bhujia in 4 new international flavours – Wasabi, Peri-Peri, Barbeque and Schezwan. The brand launched a campaign to launch these flavours which said, “Bhujia GhoomAayiDuniya”. Tasty Treat is redefining the idea of traditional Indian snacks for the new emerging India. Humour is Tasty Treat’s personality. The 1st

With people becoming health conscious, ITC has decided to enter into the atta noodles segment and has introduced Sunfeast YiPPee! ATTA Noodles. The brand has collaborated with WOW Designs for the packaging of the product. YiPPee’s mascot ‘Sunny’ has been transformed into a superhero to attract the younger audience. They have created a new brand

FMCG companies are optimizing and rationalizing their operations ahead of the July 1 GST (Goods and Services Tax) roll out. For instance, Nestle is evaluating the realignment of its warehouses and supply chains, besides exploring locations to set up hubs and shutting down some distribution centers. Presently, consumer goods companies end up having warehouses in

Britannia Good Day along with MEC Wavemaker, has launched Campus Radio, the first ever brand owned digital radio station. The brand aims to reach out to its young target audience with an aim to promote ‘Smiletainment’ – content that encourages youth to smile more. Campus Radio covers the topic that interests the youths like music,

The name denotes smallness, but body wash Le Petit Marseillais is big in France. It is France’s leading body wash, used in more than half the country’s households and already sold in more than 20 countries. Launched in 1980s and acquired by Johnson & Johnson in 2006, it launched in U.S. last month with the

Baba Ramdev’s created FMCG giant Patanjali Ayurved, which is leaving behind various MNC’s its different categories, has now planning to take leaps to China. Patanjali’s FMCG fight against the swadeshi companies aligned with the government’s ‘Act East’ policy which aims at strengthening ties with the countries in India’s east. Patanjali’s plan to set up a

Dr Pepper is no longer One of a Kind. Or at least it won’t be marketed that way. In a strategic shift, the brand is editing its “Always One of a Kind” campaign in favour of a new effort called “The One You Crave”. Dr Pepper debuted “Always One of a Kind” in 2012 with

Upstart Indian brands beating marquee MNC brands is not new, but this one takes the ‘candy’. Pulse, a candy launched by DS Group in mid-2015 touched Rs 300 crore in sales last month. In this process, it beat MNC blue chip brands such as Oreo and Mars bars. Oreo was launched in 2011 and achieved