Motherhood has no gender: P&G in new VICKS ad

  • After speaking for women’s equality in its award winning ‘Share the Load Campaign”, this time P&G has come up with new campaign “Touch of Care”, for India’s Transgender community and their right to a family.
  • The campaign portrays the real life story of an orphan, Gayatri and her transgender mother Gauri Sawant, who plays herself in the film.
  • Gauri wants Gayatri to become a doctor, but she wants to be a lawyer and fight the discrimination that was meted out to her mother at every step.
  • P&G says, “We want consumers to recognize that everyone has a right to family. Wherever there is care, that bond is a family.”
  • This campaign implies that, while brands raising their voice in support of the cause help the community, a genuine interest in their potential as consumers will be in the best interest of both parties.
  • Since its launch on March 30, the film has had netizens abuzz. While one may be tempted into lazily speculating that LGBT-themed ads have the ‘viral DNA’, nothing beats good content.


[row][third_paragraph]                         Picture Credit:

Sakshi Natha

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod


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