CONCEPTS

A marketing mix is a tool used to help companies understand what factors must be combined in order to meet their marketing goals and objectives. Eventually, this includes the 4 Ps of marketing: product, price, place, and promotion. Jerome McCarthy first proposed the 4P’s in his 1960’s textbook, Basic Marketing: A Managerial Approach. These factors/elements […]

Have you ever delayed a purchase until the item went on sale, or you made an unplanned purchase because you had a coupon for the product? If yes, then certainly you have come across something which is known as Sales Promotion. Sales Promotion is a form of marketing communication used by an organization, which together

Both push strategy and pull strategy are business terms arising in logistics & supply chain management. These two concepts are also used in marketing, especially in determining or evaluating distribution strategies. They essentially pertain to a specific approach of moving a product from the point of origin to the point of consumption. What’s the Difference

Have you ever thought that in this modern complex world what really convinces the customers to buy your products? It is not those impressive business tools rather it is those good and heart-to-heart stories. Aka Emotional Marketing. Emotional marketing refers to marketing and advertising efforts that primarily use emotions to make the audience notice, remember,

“How we communicate with the world, be it as a business or individual is a direct reflection of who we are and what we value.” Mindful Marketing is defined as knowing the values of your brand and then conveying that to your audience. It is the practice of communicating the purpose of the brand while

The most crucial part of any business is retaining the customers who have visited the website. What makes the customer come back to the website is how you follow up. How do you get traffic on your website? “Please subscribe to our email list to get the latest updates.” You have a list of frequent

In today’s market, ignorance is no longer bliss as consumers want to know everything.  In fact, transparency has become a legal mandate.   The government scrutiny on e-commerce marketplaces is set to get tighter as it aims to enhance the transparency between the marketplaces and sellers, and to strengthen consumer rights in online shopping with

Newsjacking is a commonly used PR technique by specialists. It is a brilliant way to promote your business, engage with your target audience. These opportunities can turn up in unlikely places. But you’ve got to be quick when the opportunity arises. The term was popularized by David Meerman Scott’s book, Newsjacking: How to Inject Your

“Your customer doesn’t care how much you know until they know how much you care” – Daman Richards.   Point of purchase (POP) is a form of in-store marketing, a focal point to assist you in suggesting product add-ons or up-selling customers. POP is the area of a store, which is planned and designed to