Gamified marketing: A New Era of the virtual world to spice up the marketing

Key takeaways: As the marketing world is evolving constantly one of the aspects of Marketing in gamification which gives you proper customer engagement. Everyone like games and there is a huge market for gaming all over the world Traditional marketing which includes mass marketing will have a lesser impact on customers than the personalized gamified

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ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years

Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong

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Find your Gulabo campaign

Key takeaways: The campaign is more focused on customer engagement rather than just selling your product to a customer, Fabindia used a multi-channel marketing strategy that resonated with its audience. This campaign is a great example of how a brand can use a multi-channel marketing strategy to create a buzz around their product and engage

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