Will this candy brand get the Pulse right with its first ad? -

Pulse candy a part of DS Group crossed 100cr sales in just 8 months without any mass media spends.
This candy brand launched its first ad campaign as it crossed 60% product placement in retail shops.
The campaign, “Pran Jaaye, Par Pulse Na Jaaye” is conceptualized after studying consumer behaviour.
It was observed that a lot of people hide pulse candy from others so that they can eat it later.
The company hopes to raise its popularity to another level and strengthen consumer connect.
Mahesh Bhatt, co-founder at scarecrow says, “What worked for Pulse when it launched was the mix of product + flavour + format”.
Their challenge is to remain at top-of-mind in a segment where customer loyalty is not very high and other candies like ITC’s Candyman Tadka taste similar.

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Will this candy brand get the Pulse right with its first ad?