Yahoo India launches ‘Storytellers’, Aims to Help Brands Tap Right Audience

  • Yahoo launched content marketing solution, “Storytellers” to drive customer engagement.
  • It will be linked with Yahoo Gemini – a marketplace for mobile ads.
  • Gurmit Singh, Managing director and Vice President of Yahoo said: “With Yahoo Storytellers, we are offering a better way for brands to create powerful content that’s informed by data and engages the right audience”.
  • Yahoo storytellers will help creators develop premium video and across various social media platforms.
  • To create successful campaigns Yahoo has partnered with Australia Tourism, Accenture, Amazon, etc.
Source: http://bit.ly/2oWSCKT

 

 

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Yajuvendra Paranjpe

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Yash Rathod

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