Paytm Mall – earns a considerable market share out of total festive e-commerce sales

  • PaytmMall, was launched as a separate platform six months ago, claims to have generated a considerable market share during the sales.
  • Paytm has been betting big on its online-to-offline (O2O) model, said 40% of its festive saleswere contributed by this model.
  • According to analysts, the two categoriescustomers were comfortable buying on Paytm Mall were smartphones and laptops and only if there were good enough cashback offers.
  • The other section of the sales during the festive season have been contributed by home appliances, smartphones, laptops, and two-wheeler, while most units sold have been from the FMCG section.


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