McDonald’s sales top forecasts after promotional push

  •   McDonald, the world largest fast-food chain by revenue, is beating the competition by its value promotions and adaptation of healthier options.
  • An aggressive value promotion is one of the key factors of this success which include mouth-watering offers, which lets consumers buy two menu items at just $5.
  • According to Neil Saunders (Global Data Retail’s Managing Director), the results show that the McDonald is gaining both market and customer share.
  • The competitors like Burger King and Wendy’s Co are also trying to keep the competition alive and keep the customers with different menus and deals.
  • The market such as of China, U.K. and Canada also helped the sales number and underlying profit.


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