Here’s Why Delhi-NCR is India’s New Ad Capital

  • Delhi-NCR could soon remove Mumbai from the top slot it has enjoyed for decades in the advertising business. This shift tells us the story of the rapid rise of a region and stagnation of the leader.
  • About a decade ago, Mumbai generated Rs 3634 crore in advertising revenues across print, television and radio, which was 3/4th of the total advertising expenditure in the country.
  • In the past few years, Delhi-NCR has emerged, and though it is still behind Mumbai but the gap has shrunk by a huge margin. If this trend continues, it may not take much time for Delhi-NCR to knock Mumbai off its perch.
  • Gurgaon can boast of some of the India’s biggest spenders today like Airtel, Coke, Pepsi, Maruti, Nestle and others. By 2030, Delhi is estimated to have a GDP of $1040 billion against Mumbai’s $930 billion.
  • Delhi-NCR may dislodge Mumbai in terms of ad spend, but Mumbai still remains the preferred location for shooting TV commercials and digital films. Almost everyone who has come to India in the last 10-15 years to set up manufacturing operations has given Mumbai a miss.
Source: http://bit.ly/2ojNP2O

 

 

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Parth Sarthee

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Yash Rathod

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