Flipkart Plans to Sell Foreign Brands through Offline Stores

Flipkart Plans to Sell Foreign Brands through Offline Stores
  • Flipkart is planning to enter brick-and-mortar space, following in the footsteps of Myntra and Urban Ladder to boost growth which is slowing down.
  • Flipkart isn’t planning to open its own stores initially, rather act as master franchisee for foreign brands in the local market.
  • It is already in advanced talks with Hong Kong-based Giordano for a licensing deal to sell its products both offline and online in India. Flipkart is expected to open Giordano branded physical outlets and sell it on the digital platform as well.
  • The growth in the e-commerce space has slowed down and the base has become bigger and the discounts have decreased. This has made companies rethink their strategies and hence a foray into other channels.
  • This strategy is being adopted in India as a majority of Indians wary of online purchases and they prefer to touch and feel before buying anything.
Source: http://bit.ly/2u2FRRh

 

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