FMCG

Nestle India Ltd, the local arm of Swiss company Nestle SA has for the first time introduced products with local flavors of Maggi instant noodles by launching Amritsari Achari, Mumbaiya Chatak, Super Chennai & Bengali Jhaal. Nestle India has also introduced a new pack of three units each of the four flavours priced at Rs240 […]

Carrying forward the brand’s tradition of humorous and tongue-in-cheek advertising, the new campaign of Navratna ad features Amitabh Bachchan as the ‘Nautanki’ style rapper, #RaahatRaja. The TVC showcases the benefits of Navratna Oil, especially for the hard-working masses – liftmen, house help, security guards, coolies, construction workers and traffic cops. The campaign has been created

Nestle India to bring some products from its 2,000 global brands to India to reduce the dependency on a single brand. Nestle hopes to be part of the consumer journey through life, by enhancing the nutrition credentials of its many brands & addressing the health issues faced by the society. The year 2016 remains very

Tesco’s new approach to marketing means shop floor colleagues, the inside-out marketing concept where it involves its staff in the campaigns. Tesco is much inspired by its colleagues, as most of its Food Love Stories are the ideas of its colleagues. The chief customer offices, Alessandra Bellini, said, they have taken out 8000 tons of

PepsiCo is set to roll out Pepsi Black – a zero-sugar cola in cans, to respond to changing consumer preferences and in line with its global portfolio transformation objective.  PepsiCo wants to consciously increase its play within the low calorie segment. They are significantly accelerating their journey in the portfolio with purpose space and offering

Domino’s has periodically introduced value offerings to its customers in India which in turn has increased the consumption of Pizza in India. The brand has taken various steps like buying one get one free, free pizza if delivered after 30minutes, to lure its customers. Domino’s today cuts across demographics with majority consumption from people who

Glucon-D, the energy power brand from the Kraft Heinz Company, has rolled out its latest ad campaign, ‘SirfPaaniNahi, Glucon-D walaPaani’. The campaign aims to teach the audience about how the brand provides instant relief from exhaustion compared to plain drinking water. The ad ends with a note ‘SirfPaaniNahi, Glucon-D walaPaani’ to reinforce the importance of

Heritage Foods manufactures and markets a full line of dairy products including fresh milk, curd, butter milk, lassi, ice-cream, paneer, butter, ghee, milk powder, flavoured milk, milk sweets and UHT milk and dairy whitener. HFL is in the process of entering into a Joint Venture (JV) with a European dairy firm for manufacturing and marketing

According to big consumer goods companies, the Great Recession drove people from branded products to cheaper store- brand options- “private label” products. Researchers have examined household income and wealth fluctuations in recent years and tracked how fluctuations affected shopping habits, controlling for changes in products’ pricing. In a trend that predates Great Recession, private-label goods

Dabur, whose consumer approach is based on a range of products described as ‘natural’, will have a call centre for ayurveda to advise buyers on health issues and prescribe drugs.  They have piloted an initiative in Orissa, creating an avenue for consumers to seek responses and doctors’ advice for any health-related queries  The healthcare professionals