CONCEPTS

Key Takeaways: The Gig Economy typically makes use of digital platforms to connect freelancers with clients or businesses for short-term contracts. It is fueled by startups such as Uber, Ola, and Swiggy by hiring independent employees for part-time work. During covid 19, the gig economy grew significantly as gig workers provided goods to homebound clients

Key Takeaways: Reverse Marketing is such a traditional type of concept which is practised by a lot of brands who believes in their product Companies make questions on their customer mind, like in the given example of CASTROL how company use negative psychology to create doubt in the target customer mind Through this Marketing Technique,

Key Takeaways: Regional marketing is the technique of using various marketing mixes to fit specific tastes and competitive situations in various geographical locations. Most people associate local marketing with conventional forms of advertising, such as television and radio ads. However, there are several online regional marketing advertising options. Multi-location companies and franchisees must also prioritise

Key Takeaways: The world of tech Start-up. Before marketing, what should a tech Start-up do? What is Digital Marketing, and how to get started? Email Marketing. A Tech Start-up is a business that focuses on bringing new technology or repurposing existing technology products or services to market with the goal of finding a consistent and sustainable

Key Takeaways: They implement this technique to attract people in huge numbers and influence and let them develop an interest in the product or service in Stealth marketing. One of the primary purposes of this marketing technique is not to generate immediate sales but to create interest and excitement among the target customers. When the

Key Takeaway: To know about green marketing and its benefits in the business world. To know about green marketing strategies followed by companies and their contribution to environmentally friendly To know the impact of green marketing on consumers and businesses around the world. Green Marketing is one of the latest additions to the various forms

Key Takeaways: Inbound marketing may help your business acquire greater visibility—but only if you genuinely embrace content marketing by establishing trust with your target audience and establishing yourself as an authority through high-quality, relevant material. Inbound marketing is a good strategy for software firms because it focuses on giving value to your target audience. This strategy

Key Takeaways: Understanding the concept of emotional intelligence The components and process on how should we go about using emotional marketing. Benefits of EI in marketing and branding strategies. What is Emotional Intelligence? Emotional intelligence (EI) in marketing refers to a company’s ability to comprehend its target demographic’s emotional state, behaviour patterns, potential pitfalls, acquiring

Key Takeaways: Direct to Customer helps the brands build end-to-end relationships with the customer because brands have control over the end-to-end process of delivery of goods in this business model In the D2C business model brand makes or change their brand story according to the target audience; this helps the brands to have the flexibility