Chinese mobile-maker Huawei, which also owns online brand Honor, has initiated measures to ramp up its offline presence in India.
Recently, its rivals Xiaomi & Lenovo-owned Motorola had launched fully owned brick & mortar stores – Mi Home & Moto Hubin top Indian cities.
Unlike its rivals who have invested in metros, Huawei plans to set up stores in tier-2 & tier-3 cities.
Since the skew is heavily in favour of going offline, Huawei is strengthening this channel.
The company is working on a priority basis to serve tier II & III markets.
Huawei which has already opened several after-sale service centers across India adding 17 last month alone, plans to launch new feature-rich mid-range Honor & entry-level Holly series soon & most likely to be assembled locally & market them as ‘Made in India’ products. Huawei’s Honor brand plans to offer hyper-local discount offers in Kerala & Bengal ahead of Onam & Durga pooja followed by pre-Diwali promotional campaign pan India.