Future Consumer Limited, the food & FMCG arm of Future Group has launched a premium gourmet gifting brand – Gruezi, in partnership with Switzerland based Chocolat Frey AG one of the world’s most premium chocolate manufacturers.
The brand name ‘Gruezi’ is inspired by the Swiss word for ‘hello’ which signifies the welcoming of new moments.
There are few chocolate brands that focus on gifting only during any festive season, but consumers gift their loved ones throughout the year at multiple occasions. Future Group thus wants to cater to this all year round.
Gruezi’s initial range of gourmet offerings includes two packs such as Gruezi Swiss Matterhorn Chocolates & Gruezi Assorted Centre Filled Chocolates, both packs priced at Rs. 450 per box.
Future Consumer plans to make Gruezi a Rs 50 crore plus brand within a year.