Brands are the new trend in the market. A consumer mostly prefers to buy brands rather than local products due to trust in quality and service. But is it so easy to build the trust and to make your target audience believe that you are their true and honest friends, who will never deceive them…?
According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them.
So what makes your brand familiar to your consumers? Let’s take a look at behind the scenes efforts of companies to compete against the big pocketed brands in these few steps: –
  • Market is consumer-driven, so does your Brand. It is very essential to determine your target audience for your brand. It should be specific like these examples.
  • The mission statement of your brand must reflect the purpose of your existence. Every successful organization delivers its promise aligned with their mission statement. Keep your mission statement brief and to the point.
  • Never imitate what others are doing, but be aware of their actions. Try to find out whether these brands are aligned with their goals in terms of consistency, quality, customer satisfaction
  • Always focus on the products, services, and benefits that are unique to your Brand and delivers the value which no other brand is providing.
  • A great brand logo and tagline leaves the long lasting impression on customers.
  • The communication is two-way only when customers will respond to your brand and that is possible only when your brand’s business voice aligning with the mission, logo and tagline.
  • Try to strike the emotional chord of your customer, tell them in brief who you are, what you offer and why people should care.
  • Make your personality stand out in every aspect of your brand building. Share behind the scenes content, tales of real experience etc.
  • Everything from business cards to office, Packaging to website should reflect your brand logo. Your brand should be reflected wherever customer sees.
  • Consistency is the key to successful and long lasting relationships. Don’t confuse customers by constantly changing your branding.
  • No one is bigger advocate of your brand except you and your employee. So hire your employees wisely, who could fit in the organization’s culture.
Source: http://bit.ly/2cXFzE0


  1. I’m excited to uncover this web site. I want to to thank you for ones time due to this wonderful read!!
    I definitely really liked every part of it and I have you book-marked to see new information on your web

  2. Just wish to say your article is as surprising. The clarity on your submit
    is just nice and that i can suppose you are knowledgeable on this subject.
    Well together with your permission allow me to grasp your feed to stay updated
    with drawing close post. Thanks a million and please keep up the enjoyable work.

  3. I’m no longer sure the place you are getting your information,
    but good topic. I needs to spend a while finding out more or understanding more.
    Thanks for fantastic info I used to be on the lookout for
    this information for my mission.

  4. Hello there, just became aware of your blog through Google,
    and found that it is really informative. I am going to watch out for
    brussels. I’ll be grateful if you continue this in future.

    Many people will be benefited from your writing. Cheers!

Leave a Comment

Your email address will not be published.