Brands are the new trend in the market. A consumer mostly prefers to buy brands rather than local products due to trust in quality and service. But is it so easy to build the trust and to make your target audience believe that you are their true and honest friends, who will never deceive them…?
According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them.
So what makes your brand familiar to your consumers? Let’s take a look at behind the scenes efforts of companies to compete against the big pocketed brands in these few steps: –
Market is consumer-driven, so does your Brand. It is very essential to determine your target audience for your brand. It should be specific like these examples.
The mission statement of your brand must reflect the purpose of your existence. Every successful organization delivers its promise aligned with their mission statement. Keep your mission statement brief and to the point.
Never imitate what others are doing, but be aware of their actions. Try to find out whether these brands are aligned with their goals in terms of consistency, quality, customer satisfaction
Always focus on the products, services, and benefits that are unique to your Brand and delivers the value which no other brand is providing.
A great brand logo and tagline leaves the long lasting impression on customers.
The communication is two-way only when customers will respond to your brand and that is possible only when your brand’s business voice aligning with the mission, logo and tagline.
Try to strike the emotional chord of your customer, tell them in brief who you are, what you offer and why people should care.
Make your personality stand out in every aspect of your brand building. Share behind the scenes content, tales of real experience etc.
Everything from business cards to office, Packaging to website should reflect your brand logo. Your brand should be reflected wherever customer sees.
Consistency is the key to successful and long lasting relationships. Don’t confuse customers by constantly changing your branding.
No one is bigger advocate of your brand except you and your employee. So hire your employees wisely, who could fit in the organization’s culture.