Volvo launches a dedicated performance EV brand

  • Car manufacturers today are focusing more and more on electric cars.
  • Volvo has recently announced that its performance brand, Polestar will become a standalone line focused exclusively on electric cars.
  • The new electric cars that Polestar will produce will no longer have a Volvo logo, emphasizing Volvo’s intent to create a separate brand.
  • Polestar was acquired by Volvo in 2015.
  • Volvo and Polestar’s parent company will create a line-up of brands to take on the VW Group & EV-brands, like Tesla.
  • Volvo and Polestar had previously worked together in motorsport since 1996.
  • Polestar will be a credible competitor in the emerging global market for high performance electrified cars.

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