Amazon takes the pop-up shop route to make a splash in the retail space

  • Amazon is planning to open 12 physical stores in Bengaluru, NCR and Mumbai to promote its fashion sale.
  • Due to GST, sellers want to clear the stock as soon as possible.
  • Arun Sirdeshmukh, head of Amazon’s fashion business said, “We have tied up with the biggest tech parks in the country and these will act as activation and promotion for our sale. For our young consumers at these parks, this will be a good opportunity to step out and experience fashion at physical outlets.”
  • Fashion is the second largest segment after electronics on e-commerce and hence these pop-up stores will be useful.

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