Flipkart launches Divastri, its first private label fashion brand

  • Flipkart has launched its first private label fashion brand 
  • With this move, Flipkart looks to maintain a lead over global rival Amazon in the online fashion space.
  • With Divastri, Flipkart is going after the market for women’s ethnic wear, the designs of which will be inspired by clothes worn by Bollywood actors & celebrities.
  • The company had looked at the shopping trends over the past few months to create & design Divastri.
  • Flipkart’s fashion subsidiaries Myntra and Jabong already have a strong presence in the private label business with brands such as Roadster (Largest selling Myntra fashion brand) & HRX.
  • Amazon had launched two of its own private labels — Symbol and Myx, & has been seeing healthy growth in the fashion space.
  • Both Amazon & Flipkart have signed exclusive partnerships with some global fashion brands in order to get more high-end customers to its platform.
Source: http://bit.ly/2tQq97X

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