SUBWAY

Lipsmackingly delicious, hearty, whole and healthy. Yes, ever thought you would use all those adjectives for a single food? Well here it is, and you won’t agree more. Subway! A sub is so healthy yet tasty that with all the fancy pop-ups popping up just around the corner we still can’t help that occasional craving for a Subway binge. The welcoming smell of bread fresh from the oven and neatly eye-catching set up of fresh produce which is going to go in your sub can’t ever make this fast food joint obsolete, and here are more reasons why
  • It was started in Connecticut, America, in 1965 by Fred DeLuca. The first shop was opened in Bridgeport, Connecticut in August 1965.
  • Peter Buck joined Fred as his business partner to help run the business. By 1974, the duo had owned and operated 16 submarine sandwich shops throughout Connecticut.
  • Doctor’s associates, Inc. owns this private company and operates it globally.
  • The main product on the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts, and cookies, salads and wraps.
  • There are 6-8 different sauces, 6 bread types and different vegetarian and non-vegetarian options to choose from to make your own SUB sandwich.Menu changes according to the place and markets.
  • Subway is known for being the fastest franchise in terms of growth in the world. They have nearly 42,673 restaurants and franchisees in 108 countries all over the world.
  • The company is a 100% franchise based organization with all the restaurants being independently possessed and maintained.
  • Subway likes to maintain the better quality of food products and hence they keep prices a bit higher to match the product quality. That is the reason why subway uses Premium pricing.
  • They use their slogan, ‘Eat fresh’ to promote the freshness and high-quality food that they make. Most of their promotions are directed to adults between 18-35 years, thus their advertisements are broadcasted majorly during primetime, sports and on cable networks.
  • The Subway Sub Of The Day is a great way to try a variety of subway sandwiches at a great price! Subway has introduced the Sub of the Day promotion where you get a 6-inch sub at low prices.
  • Subway has involved cartoon characters like Peter Griffin for promoting their new sandwiches. They had a promotion series for product placement in US TV series, ‘chuck’. They used ‘Buy one sandwich, Give one sandwich free’ promotional campaign on National Sandwich Day.
  • They regularly Sponsor colleges, universities and schools’ functions to get introduced to the young generation.
  • With strong brand value backed up by a powerful marketing campaign, the subway will continue to rule the market for years to come.
 
Source-  http://bit.ly/2nZFRv8
 

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