Lipsmackingly delicious, hearty, whole and healthy. Yes, ever thought you would use all those adjectives for a single food? Well here it is, and you won’t agree more. Subway! A sub is so healthy yet tasty that with all the fancy pop-ups popping up just around the corner we still can’t help that occasional craving for a Subway binge. The welcoming smell of bread fresh from the oven and neatly eye-catching set up of fresh produce which is going to go in your sub can’t ever make this fast food joint obsolete, and here are more reasons why
It was started in Connecticut, America, in 1965 by Fred DeLuca. The first shop was opened in Bridgeport, Connecticut in August 1965.
Peter Buck joined Fred as his business partner to help run the business. By 1974, the duo had owned and operated 16 submarine sandwich shops throughout Connecticut.
Doctor’s associates, Inc. owns this private company and operates it globally.
The main product on the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts, and cookies, salads and wraps.
There are 6-8 different sauces, 6 bread types and different vegetarian and non-vegetarian options to choose from to make your own SUB sandwich.Menu changes according to the place and markets.
Subway is known for being the fastest franchise in terms of growth in the world. They have nearly 42,673 restaurants and franchisees in 108 countries all over the world.
The company is a 100% franchise based organization with all the restaurants being independently possessed and maintained.
Subway likes to maintain the better quality of food products and hence they keep prices a bit higher to match the product quality. That is the reason why subway uses Premium pricing.
They use their slogan, ‘Eat fresh’ to promote the freshness and high-quality food that they make. Most of their promotions are directed to adults between 18-35 years, thus their advertisements are broadcasted majorly during primetime, sports and on cable networks.
The Subway Sub Of The Day is a great way to try a variety of subway sandwiches at a great price! Subway has introduced the Sub of the Day promotion where you get a 6-inch sub at low prices.
Subway has involved cartoon characters like Peter Griffin for promoting their new sandwiches. They had a promotion series for product placement in US TV series, ‘chuck’. They used ‘Buy one sandwich, Give one sandwich free’ promotional campaign on National Sandwich Day.
They regularly Sponsor colleges, universities and schools’ functions to get introduced to the young generation.
With strong brand value backed up by a powerful marketing campaign, the subway will continue to rule the market for years to come.