Niche bike maker Royal Enfield has entered the Brazilian market with three models– Bullet 500, Classic 500 & the Continental GT cafe racer.
The company has set up its second direct distribution subsidiary outside India in Brazil, the fourth largest two-wheeler market in the world.
The newly-formed subsidiary – Royal Enfield Brazil has opened a flagship store in the city to sell bikes to dealers, as well as conduct all front-end development & support activities such as marketing & after-sales in the country.
The company sees a huge opportunity in Brazil that has a hugely underserved mid-sized motorcycle market with a massive commuter base & can become one of the company’s biggest markets outside India in the middle weight motorcycle segment globally.
Royal Enfield already has the strong presence in Colombia, another important two-wheeler market in Latin America.
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