Japanese camera major Nikon is banking on the big fat Indian wedding market to see a hike in the DSLR camera business.
Nikon wants to make India its one of the top five revenue generating geographies in the next five years. Currently, India features among Nikon Corporation’s top 10 imaging business markets globally.
45-50% of the DSLR buyers are wedding photographers; at least 20 million couples tie knots in India each year- Takami Tsuchida- Global Marketing Head
In each of the affluent Indian weddings, there is a team of five to eight cameramen working in tandem for pre-wedding shoot, sangeet and reception. There lies the market as the Indian millennials are not settling for any less on their D-days.
In 2016-17, India contributed 3% to the Nikon Corporation’s global imaging business revenue.