Myntra to launch private beauty labels soon

Myntra launched its beauty and personal care segment nine months ago is targeting $100-150-million business by March 2019 and is in talks to launch private labels for this segment in six months.
  • They have tied up with premium and mass premium brands and will launch a private label in the categories where they see a gap to bridge in terms of pricing for the mass segment.
  • This includes colour cosmetics for lips, nails and eyes and fragrances for both men and women in the lower end segment, including deodorants and men’s grooming products.
  • With emphasis on growing the business in this category, Myntra plans to increase user engagement on the app.
  • The frequency of business in the category is higher than apparel and it is unit economics profitable.
  • The portal has also built visualisation tools in the colour segment and will start new product sampling for consumers who shop for apparel on the site.


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