Miles to Go before I stop!!
Ever wondered what could be the mystery behind the longest-lived and longest-reigning British monarch as well as the world’s longest-reigning Queen (Queen Elizabeth II), the female head of state? Well, apparently Duracell has the answer!
65 years, 1 Queen and 11 U.S Presidents-The video that has been currently doing rounds on the internet has gained a lot of mixed reactions from people all around the world. Duracell the world’s leading manufacturer of high-performance coppertop, alkaline batteries, specialty cells and rechargeable has been successful in creating yet another BUZZ. This strategy adopted by the company is known as Buzz Marketing (a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or larger scale discussions on social media platforms)
The batteries/cells that have the longest running capacity compared to any other local have posted a picture of their specialty cells posing along with THE QUEEN!!
People have been liking, sharing and commenting their hearts out for this extraordinary thought! What other way could the brand have best promoted themselves? Well does that mean to live a longer life we have to chop down the Duracell batteries and add it to our food? Hell no!!
The idea could be that once you have Duracell batteries/cells in your house; not only your car, clocks, watches, remotes and various other electronic gadget’s live a longer life, but also YOU; as you do not have to stress over the thought of completely switching off the TV for a week until you get a new pair of cells or having to constantly replace your car battery. It could have also been to depict that those women who buy Duracell Batteries/cells would live a life as long as The Queen and that many men would come and go; but Duracell is the only mate that would never leave you nor would you leave it.
The guesses could be many and the discussions would be never ending! What is yours?
A highly aspiring Marketing enthusiast with an extensive interest in Marketing Strategy and Digital Marketing. A club of Technical and Marketable human ensures success which drives my interest towards Marketing.