Mercedes-Benz Shifts Its Focus to Two Wheels

  • Mercedes-Benz will partner with German cycle maker Focus on a new range of suitably exclusive bikes for on- and off-road use.
  • The new additions to Mercedes-Benz portfolio will include a Mountain bike, a Racing Bike, a Trekking Bike & a Fitness bike.
  • The design in each case will be the same but additional Mercedes-Benz aesthetic elements are expected.
  • The bikes will be complemented by a range of bike helmets from Uvex, which are unisex & with an adjustable belt system.
  • Along with the Focus branding that takes place on every model, the bikes will also feature the Mercedes three-pointed star.
  • FOCUS brand which has been on the market since 1999, is owned by Derby Cycle Holding, which is the largest bicycle manufacturer in Germany & sells about half a million units every year.
Source: http://bit.ly/2pIOwXt

 

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Hrishikesh Salgaonkar

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