The idea of empowering entrepreneurs and lesser capital requirements is what led Pepperfry to this model.
The Mumbai-based firm currently has 18 studios and is looking to expand to 46 studios in 15 cities by the end of FY18 through the franchise model. While the franchisees will own and operate the studios, Pepperfry will train the staff and ensure the order completion from the booking stage onwards.
Additionally, the franchisee studios will allow customers to book and pay for an order from the studio, a feature that is not available in the company-owned studios at present.
Pepperfry has tied up with interior designers and architects as channel partners for leads and order fulfilment.
Pepperfry is also building a community of real estate builders starting with Pune, where builders will earn a similar commission on every order they direct to the company from a home buyer. It is creating specific apartment and layout packages for its builder community.
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