British Airways targets young Indian travellers in new campaign

  • British airways new campaign made by OgilvyOne Worldwide, targeted at free-spirited and adventurous young Indians.
  • This campaign pitches London as the ultimate travel destination which offers worldwide variety of destination.
  • The campaign positions British Airways as the catalyst of unforgettable experiences, adventures and making memories.
  • The ongoing advertising campaign is a part of the larger objective of the airline to raise awareness about the value fares that the airline has to offer to experience London.
  • In the ad a protagonist relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from a new perspective.
  • The campaign positions British Airways as the catalyst of unforgettable experiences, adventures and making memories.
Source: http://bit.ly/2pMUQsY

 

[row][third_paragraph]                         Picture Credit:

Devyani Singh

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod

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