Headache reliever ‘Disprin’ is set to make its big comeback
The brand makes a comeback after the parent company Reckitt Benckiser’s plans to re-stage some of its brands.
· The company has set the re-staging due to its ‘RB 2.02 vision’ which splits the company’s portfolio into two as ‘RB Health’ and ‘RB Hygiene’ for better portfolio management and overall sharper focus.
· Disprin was launched globally in 1948 and in India, in 1958. Ever since its launch, its popularity can be owed to its equity and not marketing efforts or campaigns. The last campaign was several years ago. Thus, the new focus on the brand is refreshing.
· Considering the evolution of lifestyles and ever-increasing stress, pollution, traffic, noise and price levels, headache is a common problem across all age groups. Hence, RB’s move to refresh Disprin comes at a favorable time and can be targeted to a wider audience across all demographics.
· With the portfolio division, Reckitt Benckiser can now pay more attention to its other brands like Moov, Kohinoor, and Itchguard apart from Disprin to unlock their full potential.
Like Disprin, major pharmaceutical companies are now foraying into the over-the-counter (OTC) segment due to phenomenal double-digit growth and the trend of self-medication amongst the public.