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Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to...

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Ecommerce market has touched a new milestone for Online sales of Smartphones and Televisions in October   Smartphone online...

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As the issue of spyware attack and data breach through WhatsApp of 121 Indians came into the highlight, government...

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Fabelle has redefined the way chocolate bars should taste, look and feel. It has been offering a premium range...

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Cadbury, through its various communications using integrated marketing channels such as Facebook , Twitter, YouTube by targeting youth and...

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The brand Nokia is one of the oldest brands in India which had begun its journey in the ’90s...

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This Diwali, consumers can look forward to great deals for their shopping with smart phones, consumer electronics and apparel...

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The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the...

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When sales of the product start falling, it induces CEOs to try out the unique strategies that can connect...

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People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that...

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