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With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings...

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Televisions, iPods, Radio’s has made it super easy for one to listen to their favourite music. That’s what the...

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Patanjali a name which started its journey as Ayurveda pharmacy is now a popular FMCG name among all of...

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It is time to position India as a global ayurveda hub since the field is witnessing a resurgence in...

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Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers...

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According to Philip Kotler and Gary Armstrong, Public Relation means ‘building good relations with the company’s various publics by obtaining favorable publicity, building up...

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Amazon is working with top media companies to make its data more available for use in their media planning....

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T series, India’s largest music company and film production company owned by Super Cassettes Industries Private Limited (SCIL) has...

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The word “Selfie” has now become an emotion for everyone. The brands have taken this opportunity to advertise their...

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Customers are the king of markets and there are plenty of products and services that they can choose from....

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