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One of the two most patriotic days of the year arrives on Jan 26, and like each year, brands...

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The brand makes a comeback after the parent company Reckitt Benckiser’s plans to re-stage some of its brands. ·        ...

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The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey...

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A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product...

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In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract...

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Step aside Millennial, Generation Z is the focus. Gen Z is the most diverse generation yet; they are expected to...

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Market Follower Strategy is a strategy used by an organization who imitates what the market leader does. These companies do...

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Sales are the front end of a company or firm. The company takes a good number of initiatives to...

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In the end of the 1950s, when advertising was surging through the creative revolution, Doyle Dane Bernbach (DDB) published...

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American market research company ‘Forrestor’ revealed the macro trends to look out for in 2019. Forrester’s global CMO, Victor Milligan has unraveled the...

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4th International Marketing Conference 2019

4th International Marketing Conference