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People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that...

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Cab hailing app, Uber India has taken a step to strengthen its commitment towards the safety of its customers....

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Latest annual report of the RBI for the fiscal year 2018-19 confirmed that the Indian economy has indeed hit...

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Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by...

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With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in...

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After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such...

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Diet Coke has launched a new ad campaign that sees grannies entering the Era of Dating App. Diet coke...

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  Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize...

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In India, bulk of the businesses still flow through the traditional retail channels. So, by co-opting with kiranas, Amazon...

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Transparency means full disclosure of the product or service that you are offering. It goes against the traditional marketing...

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