Flipkart is in talks for a strategic partnership with ticketing platform BookMyShow. The talks, which are at a preliminary stage, may see the Tiger Global-backed ecommerce player pick up a significant minority stake.
Flipkart along with BookMyShow and PhonePe with which Flipkart is building their payment platform is an equal competition to Paytm’s business.
The next step for Flipkart would be to become a video platform like Amazon Prime Video.
Flipkart’s partnership to introduce an entertainment offering, is the latest amongst the top 3 ecommerce players moves to build out integrated service verticals in ecommerce marketplace.
India’s ecommerce giants moving to build their service vertical follows a model that China’s Alibaba has set in motion.
BookMyShow is focusing on local language content for both its video and audio platforms to penetrate better in tier 2 and 3 towns, a move that will prove to be vastly beneficial for Flipkart given its attempts to serve deeper in the smaller towns.