Apple is making a move for adopting new technology for its phones. Despite initially believing Apple might re-adopt the fingerprint technology it is now likely that all 2018 iPhones will move to Face ID.
3D sensing will be a key selling point of all new 2018 iPhone models.
Apple currently faces manufacturing difficulties with 3D sensing but TrueDepth cameras and Face ID will help Apple capitalise on its clear lead in 3D sensing design and production for smartphones.
The iPhone X is the first Apple smartphone to feature a design with no home button, and it replaces Touch ID with the company’s new Face ID technology.
A good product innovation strategy.
This change will allow all new models to realize a competitive advantage via differentiation, on the back of an integrated user experience of full-screen design and TrueDepth Camera,Facial recognition,Face ID and AR applications.