Aditya Birla group offers its private labels to Flipkart as news of the denouement breaks, the online retail venture of Aditiya Birla group is soon-to-be-shut because of its inability to compete with rivals such as Amazon and Flipkart.
  • Aditiya Birla group has approached Flipkart to sell Abof’s private label ‘abof’.
  • According to Santrupt Misra, the HR director at Aditiya Birla Group, they have contacted 25 e-commerce, technology and consumer companies to help rehabilitate its employees.
  • Mishra said that, they will take any proposition if it makes sense for them.

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