E-commerce firms turning to offline stores for customer connect

  • A large number of e-commerce firms are experimenting with offline stores in an attempt to establish a deeper customer connect & as part of their omni-channel strategies.
  • As brands reach a certain scale, it becomes important for them to have an offline presence so that customers can start to touch & feel the product, giving them a 360 (degree) experience.
  • Offline presence can also offer more visibility to online retailers, who witness moderate growth as they bring down discounts & marketing spends.
  • Teabox, a start-up that sells premium tea does not look from a sales perspective, but from a pure-play experience perspective, where if 10 people come & try a product, four will be pretty much instant converts. 
  • Myntra also opened its first physical retail store for its private label, Roadster, in Bengaluru & plans to open stores for HRX.& All About You.
  • Stylior, a custom-made men’s clothing brand is getting into the offline world, with its first store in Bengaluru & planning around 30-40 stores over the coming years.
  • Cosmetics firm Nykaa, which opened its first physical store in suburban Mumbai, plans to open 30 more stores.
  • Even though the firm does not expect offline stores to contribute to a significant chunk of overall sales, opening four or five stores cannot provide a full omni-channel experience, considering the slew of people who visit the firm online every month across India.
Source: http://bit.ly/2pbovys

 

 

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Yajuvendra Paranjpe

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Yash Rathod

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