Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns- 1. Lowe’s Fix in Six This series of Vine videos […]
YOUTILITY MARKETING Read More »
The Indian consumer has been on the radar for brands across the world. With the country still showing healthy growth rates amongst a sea of gloom, brands from categories ranging from budget to premium have been looking to the Indian consumer for growth. The key question on every leader and marketer’s mind now would be,
New Year, New Consumer Read More »
The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER. Apart from the conventional way of marketing, Assassin’s creed adopted the new marketing strategy, it sets up Ocuclus Rift VR headset from facebook and created a buzz all around regarding
Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality Read More »
Footwear Company, Bata, has slapped a legal notice on the movie’s team for using the name of the company and “damaging its reputation. In the movie’s trailer, Annu Kapoor, who plays lead actor Akshay Kumar’s opposing lawyer heaps insult on him by saying “Bata ki chappal pehenkar, tuchhi si terricoat pehen kar, hum se zaban
Brand new trouble for Akshay Kumar’s Jolly LLB 2 Read More »
