Bagging it all- Baggit
“She evaluated her competence in the experience of her dreams, not years.” Nina Lekhi is one of the beings, who have an uncompromising mind, an unending desire to achieve more.
Nina was passionate about painting since her childhood. She decided to take up her career in diploma foundation art course at Sophia College, Mumbai.
After failing in the first year, she decided to work and study simultaneously. She started working at Amarson’s shop floor where she learnt many new things and this decision proved to be a turning point in her life.
At the age of 18, she discovered the entrepreneurial side of her personality and her creative instincts. She figured out that Indian market lacked funky and contemporary bags, so she started designing.
She got Rs. 7000 as the first investment from her mother which helped her buy canvas and pay to tailors. She designed her first bag and sold it at many exhibitions and gradually escalated to big brands like Shopper Stop and Regal.
She also opened her very first store which was a big flop and she lost more than 100 percent of the money invested. However, after some time all the losses were recovered and the store flourished.
Nina differentiated her products from other brands by focusing on eco-friendly materials and ease of availability. Baggit continues to design and manufacture its entire product portfolio in India.
Nina always prioritizes the development of her internal family- employees. All the employees start their day with meditation. They are also required to attend three-day residential silence camps every three to six months at the gurukul in Katarkhadak, near Pune. In this manner, she succeeded in keeping the brand values intact.
During the span of 25 years, Baggit has consistently maintained a market leading stance. Starting with one store in Mumbai and today in 2018 Baggit is worth over Rs 100 crores and retails in 90 cities through 48 exclusive stores and 350 large format stores which are expanding month-on-month.
Shubhi Sharma39 Posts
I love to express myself either by writing or by sketching. I’m a voracious reader and I love travelling. Music fanatic by birth, I love to play various instruments. I call myself an epicurean because eating delicious food is all that I really need. Stay happy and stay positive.